Popdog, Inc. is an Equal Opportunity / Affirmative Action employer. Popdog‘s Loaded manages gaming influencers, and today it has signed some big ones: Tyler “Ninja” Blevins, Jack “CouRage” Dunlop, and Ben “DrLupo” Lupo. Twitter Popdog starts with three core offerings - and we'll be adding more over time. Above: Ben “DrLupo” Lupo is one of livestreaming’s biggest stars. Alexander said esports is more technology-dependent than any other sports sector, but badly needs additional tech investment so it can be effectively monetized and optimized as it continues to grow and attract large mainstream audiences. Popdog brings together three prominent esports organizations. Period.

A strong understanding of operational optimization and best practices as it relates to virtual and relational process-building. Professional streamer and video game personality Dr. Lupo works with Loaded, a Popdog subsidiary.

I sold because I wanted to make things better. Sign up to 10 Things in Tech You Need to Know Today.

"This funding brings us one step closer to fulfilling that mission," Alexander said. Our Developer Partnerships team is currently looking for a Project Manager to assist in building and optimizing the department’s internal campaign tools and processes as they relate to managing video game influencer campaigns and programs for the company’s growing rolodex of publisher, developer, and agency clients. I also host and produce the Bloom in Tech podcast. Additionally, the esports division of advisory firm Catalyst Sports & Media is now also a part of Popdog. Collaborate with internal teams to assemble and evaluate proper metrics and analytics for post-buy reporting. - eSports Industry Growth & Market Stats. I'm a media/tech/entertainment writer, podcaster, speaker and analyst. You may opt-out by. We hope you like what you see.

I started out my career in esports, building Evil Geniuses and Alliance before selling their parent company (GoodGame) to Twitch. And we've worked with major game developers and publishers to produce unprecedented influencer-focused launch campaigns for titles like Call of Duty: Modern Warfare and Apex Legends. since.

"The industry needs a backend, and our mission is to be that backend by supporting the ecosystem as a whole with a comprehensive offering of technology and services. The funds will be used to support a number of key areas for Popdog, including new hires in technology, services, and product development, helping the company continue to innovate and expand its team and technology offerings for the gaming and entertainment industries. This is the first institutional round of funding for Popdog.

Want more info? I felt I had accomplished everything I could as a team owner (our teams to this day still hold the world record in prize money over four years later) and I was ready to move on to addressing the core industry problems that had plagued us all for so long. In short, the industry needs a backend, and we think we are that backend. Popdog, Inc. is an Equal Opportunity / Affirmative Action employer. Three premiere esports entities have combined to form Popdog, a new company focused to build custom technology that suit the complex needs of the esports and live streaming industries. In a letter on Popdog's website shared this week Garfield shared his reasoning for departing Twitch and founding Popdog. We plan on adding more features, like profile pages and deeper esports functionality - and our most important goal now that we've launched is to gather feedback from everyone in the community and the industry and find what works best for all.

Share: Have a passion for video games, livestreaming, esports, and/or gaming influencers. Under the agreement, Loaded will continue to manage the key areas of Ninja’s career, including entertainment opportunities, digital distribution, partnerships, endorsements, personal appearances and tours, and book publishing.

Popdog‘s Loaded manages gaming influencers, and today it has signed some big ones: Tyler “Ninja” Blevins, Jack “CouRage” Dunlop, and Ben … All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status. Niles Heron is the Chief Strategy Officer for Loaded Management and Popdog. We have some neat features - like the ability to import your follows from multiple platforms so you can keep everything all in one place; an esports directory that automatically displays the scores of ongoing matches; and a "trending" algorithm that uses our fancy data backend to highlight content that's significantly outperforming its average. And yet, despite this growth, our core problems persist. I thought selling to Twitch would be the best way to do this, but things didn't go the way I planned - little did I know, the decision I thought I was making to empower my vision would only end up dismantling it. Part of this is because of the company's overall focus on the continued growth of Loaded, but part of it is also because our most powerful product might be one that's invisible. On the Loaded side of the business, we've been lucky to work with some amazing talent and partners to do what we view as helping to push the industry forward. But I was determined to start over again and find a better way to fix things. Opinions expressed by Forbes Contributors are their own. Over the past year, Loaded has also created brand and digital marketing campaigns for its talent with Gillette, The Hershey Company, Capitol Records, Coca-Cola, Samsung, Activision, and Red Bull. Experience working with cross-functional business leaders to define, develop, prioritize, and deliver project requirements. Gamers and content creators with the biggest fanbases on the internet.

Loaded, the gaming industry’s top management firm, is now part of Popdog, the newly formed technology and services company focused on meeting the complex needs of the esports and live streaming industries.

And yet, despite this growth, our core problems persist. Popdog is well positioned to pioneer new methods of engaging users and creating value for influencers and ecosystem stakeholders across the globe.”, I’m a Los Angeles-based columnist, speaker, podcaster and consultant focused on the collision of tech, media and entertainment.

Apply for this job. Heroic influencers for heroic brands. Popdog is launching with a $9 million Series A funding round led by Makers Fund, with participation by Korea Investment Partners. These signings represent a group of gaming influencers gaining mainstream recognition. Facilitate status meetings and create campaign tracking documentation to ensure alignment across internal and external parties as needed. believes gaming influencers will usher a new era of growth and engagement in live, interactive entertainment.

I’m a graduate of the University of Missouri, the world’s greatest journalism school, and loving progenitor of two remarkable descendants. Popdog x Loaded Home Page. LinkedIn. We're a no bullshit, fast-moving, creative company who seek people who are, first and foremost, interested in bettering the industry at large.

Popdog starts with three core offerings - and we'll be adding more over time. Over the past year, our dedicated product and engineering teams have been hard at work creating a robust esports and livestreaming analytics backend that processes tens of millions of messages and data points every day - allowing us to take what we believe is the most comprehensive daily snapshot of the industry available. I’m a Los Angeles-based columnist, speaker, podcaster and consultant focused on the collision of tech, media and entertainment. Watch every session from the annual event.

account and watch all of your favorite streams here on Popdog. The question has been, after developing this, not whether it was valuable - but what do we do with it?

The ideal candidate will be obsessed with improving processes and systems, and have an insatiable drive to enhancing existing and potential workflows. Today, I'm excited to share that better way with you. GoodGame was in its prime - our teams, Evil Geniuses and Alliance, were at the top of the industry, and our tournaments and agency were prescribed to by many of the best of the best.

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Overall, the industry has a distinct unity, transparency, and efficiency problem. Report this profile; About. “We’re building our company around the core belief that esports and gaming video content, born more from technology than any other sports or entertainment verticals we’ve seen, need better technology in order to be properly understood, monetized, and optimized," Garfield said in a statement. Catalyst co-founder Josh Swartz will be the merged entity's Chief Operating Officer. and will need to develop a thorough understanding of the business, including the needs of internal business leaders and its ever-growing roster of talent. Part of this is because of the company's overall focus on the continued growth of Loaded, but part of it is also because our most powerful product might be one that's invisible.

Read more: See how much the top eSports teams, athletes, and their organizations make, Ultimately, Popdog is a consultancy to help esports teams, companies, and influencers adopt new technology and make more money. Revenue per viewer is down relative to where it should be, and advertisers have yet to commit budgets that reflect the audience's true value.

The merged company also announced $9 million in Series A funding to finance investments in tech, services and product development. Gaming at its best can be many things, and one of them is a haven for those unable to find safety or comfort in their immediate environments. We've worked with platforms to negotiate lucrative content agreements for our influencers, like Ninja, TimtheTatman, Shroud, and CouRage, that have seen gamers creep closer and closer to being paid like professional athletes and mainstream celebrities. Other Popdog executives include CTO and Chief Product Officer Andreas Thorstensson, Chief Strategy Officer Niles Heron; and Chief Creative Officer Colin DeShong, who was Alexander's   former partner at GoodGame, Alliance and Evil Geniuses. Loaded | 597 followers on LinkedIn | Heroic influencers for heroic brands. After working with Twitch for 18 months, Garfield says that he found himself unable to tackle the biggest issues that plagued the video game streaming space. I started out my career in esports, building Evil Geniuses and Alliance before selling their parent company (GoodGame) to Twitch. And that's not to even speak of all of the other great people involved. "We're finally getting the attention we deserve, with record-breaking viewership numbers, countless societal figures participating and making investments, and more money flowing through the space than ever.

Everything we do is designed to support the industry as a whole, so whether you're a player, team, streamer, tournament, publisher, agency, advertiser, or otherwise, there should be something here for you (and if there's not, we want to know why). So much about esports and live streaming has changed in the past four years, but so much still remains the same.

Industry businesses haven't found themselves yet, and still struggle to find focus in a world where the ground is shifting beneath their feet.".

But we need more great people in order to keep up with the demand for our expertise. We've assembled an incredible team of industry leaders and veterans that couldn't be better-suited to tackle these complex problems in a space that needs help. Sincerely,              Alex              Founder & CEO              Popdog, Share: Red Bull. Join to Connect. Since then, I've been focused on Popdog and Loaded.

Leave us feedback on our forums and on Twitter.

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