Some readers may be familiar with the term “marginal cost,” as it is used by producers when evaluating their performance.For example, suppose you convened several planners and engineers and prepared a server in order to launch a web site.

This will cover the 40-year period it takes to build the world’s smart, self-replicating infrastructure.

We use cookies to ensure that we give you the best experience on our website. Centralized management of these far-flung hydraulic enterprises only became possible with the invention of a new form of communication called writing. Take the machines that underpin the book’s central argument. His description of the cultural shift from “theocratic consciousness” (Blue), “the great chain of being” to what he terms “ideological consciousness” (Orange) “private property” of the Enlightenment is excellent and concise. Manufacturing is so efficient that products become available almost for free, leading to for-profit capitalism taking a backseat to a … Currently this ideology and process is being used to justify privatization of prisons, health care and education. It is an expansion … Economists acknowledge the disruptive impact that near zero marginal cost has had on the information goods industries but, until recently, have argued that the productivity advances made possible by the digital economy would not pass across the firewall from the virtual world to the brick-and-mortar economy of energy, and physical goods and services. Just because, from the blinkered present, we can’t see what the markets of the future will be, it doesn’t mean they won’t exist. The zero marginal cost society. His contribution in Zero is new and more elaborated material on the Collaborative Commons (CC). Related: Companies Are Profiting from Your Data.

The Zero-Marginal Cost Society, however, is a book filled with boundless optimism. See: https://www.youtube.com/watch?v=5-iDUcETjvo That’s now beginning to happen. While the numbers are up, the long-term trend is not reassuring. The advent of the great hydraulic civilizations in the Middle East around 3500 B.C., in the Yangtze Valley of China in 3950 B.C., and in the Indus Valley of South Asia in 2500 B.C.

"In his new book The Zero Marginal Cost Society, Jeremy Rifkin gives us an exciting analysis of our time, the situation of mankind, and of the big trends in technological change.From there he goes on to develop a universal perspective for the society of the 21st century – decidedly against a zeitgeist rather dominated by anxiety about the future and a decidedly pessimistic view of progress.Jeremy Rifkin links up the concrete social and ecological challenges of our era with their economic roots and cancels the underlying contradictions in a grand scenario for the future: a visionary approach unlike any anyone has dared to put forward in the last fifty years that will boost our thinking and help with our orientation"—Sigmar Gabriel, Vice Chancellor of Germany, The Financial Times calls The Zero Marginal Cost Society “a thought-provoking read that pushes some of the most important new technologies to their logical—and sometimes scary—conclusions… the value of this book…doesn't lie in the accuracy of its specific forecasts, but rather in the extrapolations of current trends that enable Rifkin to reach them.

If Rifkin’s predictions have value, however, it is in bringing home the extent of the technologically induced upheaval that may lie ahead. He led up to that conclusion by noting that green’s psychological consciousness extends empathy to larger associational ties to include like-minded others.

Rifkin’s reporting has a hopeful, optimistic view of the future, a future that could become reality. The second quarter GDP figures for the United States are out. After 2008 among young millennials, reported “more concern for others and less interest in material goods; they are less interested in keeping up with materialistic trends and less invested in obsessive consumerism as a way of life. Still others have migrated to ideological consciousness and now even psychological consciousness.

Jeremy Rifkin is the author of The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism. In the twentieth century, the coming together of centralized electrification, oil, and automobile transport, and the rise of a mass consumer society, marked still another cognitive passage, from ideological to “psychological consciousness.”. Save my name, email, and website in this browser for the next time I comment. The dominant life conditions which dictate the cultural values and functioning are two: the types of energy and the technology of communication. What’s precipitating the great economic transformation is the unanticipated rise of the near zero marginal cost phenomenon. Enterprises and prosumers will be able to connect to the Internet of Things, and use Big Data and analytics to develop predictive algorithms that can speed efficiency, increase productivity, reduce the use of energy and other resources, and lower the marginal cost of producing and distributing physical things to near zero on a digitalized Collaborative Commons, just as we’ve done in producing and sharing information goods on the Internet. By the middle of this century, says Rifkin, 80 per cent of electricity will be generated this way – an estimate he claims is conservative. He has worked with international organizations as well as in a dozen countries outside of the United States in agricultural, industrial, energy, financial, governmental, health, military and educational sectors. While economists point to high energy costs, a decline in productivity, slower growth in the labor force, consumer and government debt, income inequality, and consumer aversion to spending, among other causes, there may be a more far-reaching trend, although still nascent, that explains some of the slowing growth of GDP. Create the future. to 100 A.D.): Judaism and Christianity in the Middle East, Buddhism in India, and Confucianism (a spiritual quest) in China.

Your email address will not be published. He obtained his Ph.D. from the University of Michigan in organizational psychology.

He then devotes a section to cooperatives generally, with impressive statistics on their successes.

Jeremy Rifkin is the bestselling author of twenty books on the impact of scientific and technological changes on the economy, the workforce, society, and the environment.

After obtaining a Master in Public Affairs degree from Princeton University, he was the training support officer in Peru for the Institute of Public Administration of New York. They include 3D printing; open-source software; the internet of things; the sharing economy; the online courses that are reshaping education; and the artificial intelligence enabling machines to replace many types of human labour. Will I be investigated by HMRC for furlough fraud? Besides detours into subjects such as the economic history of the human race from earliest times, there are sections that pack in extensive descriptions of some of the key technologies.

The major dynamic in these transitions is from public participation or ownership in a “common” resource to its enclosure, privatization, and exploitation.

But Rifkin reaches an optimistic conclusion. Mr. Rifkin’s monthly column on global issues has appeared over the years in many of the world’s leading newspapers and magazines, including The Los Angeles Times in the United States, The Guardian in the U.K., Die Süddeutsche Zeitung and Handelsblatt in Germany, Le Soirand Knack in Belgium, L’Espresso in Italy, El Mundo and El País in Spain, Kathimerini in Greece, Informatíon in Denmark, De Volkskrant in the Netherlands, Hospodárské Noviny in the Czech Republic, Wort in Luxembourg, Clarínin Argentina, and Al-Ittihad in the U.A.E.

THE ZERO MARGINAL COST SOCIETY: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin, Plagrave-MacMillan, 2014 There are tiny pockets in the world where forager/hunters still live with mythological consciousness. This book is a compilation of the main insights of some of his previous books: The Age of Access, The Empathic Civilization, and The Third Industrial Revolution. And when they are, will they hold true to the values they currently espouse or will they “sell out” to the currently dominant capitalistic Orange paradigm? For example, businesses and homeowners are already producing and sharing their own solar- and wind-generated green electricity. It will be made up of “prosumers” generating their own power and networked together through a smart grid that routes power to where it is needed.

His remarks on the demise of capitalism are a bit bold, but this book is exceedingly interesting in terms of offering constructive advice about how we can create a sustainable and happy society through future applications of existing technology.

(Johnathan Haight claimed that we do not know our own culture until we get out of it). How we deal with the consequences is up to us. The near zero marginal cost phenomenon brought the music industry to its knees, shook the film industry, forced newspapers and magazines out of business, crippled the book publishing market, and forced universities to rethink their business model. A growing number of millennials are eschewing designer brands in favor of generics and cause-oriented brands and are far more interested in the use value of material things than their exchange value or status. An increase in expenditures for cleaning up toxic waste dumps, police protection and the expansion of prison facilities, military appropriations, and the like are all included in gross domestic product. Meanwhile, as automation, robotics, and AI replace millions of employees, an increasing number of those displaced workers are sharing their talents and skills on the Collaborative Commons, using alternative social currencies as forms of payment. His latest one – The Zero Marginal Cost Society, describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Also he doesn’t provide a description of an SDi yellow cultural mode. All rights reserved. Is America on the Verge of Another Civil War? Rather than outright ownership, the humans who populate his future will be content with access to material goods, many of which will be shared – just as they are already becoming accustomed to accessing digital goods in a world of infinite supply. We were deeply inspired by The Zero Marginal Cost Society, the book by Jeremy Rifkin.

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