Recently, WGTA-TV returned to the airwaves, over the air on Channel 32. WGTA's studios are located on Big A Road in Toccoa, and its transmitter is located northwest of Camp Toccoa in northwestern Stephens County. An application had been pending to have their transmitter moved between Gainesville and Athens but it expired in March, 2015. Recently, WGTA-TV returned to the airwaves, over the air on Channel 32. WNEG and the rest of Spartan's properties were acquired by Media General in 2000.

Through the deal with Spartan, WNEG was able to gain an affiliation with CBS, restoring that network to areas of northeast Georgia that had lost access to CBS programming one year earlier, when longtime Atlanta affiliate WAGA-TV switched to Fox as a result of then-owner New World Communications' groupwide affiliation agreement with Fox. WNEG Radio is a full-service Commercial Radio Station focusing on local news, sports, weather, community events and local involvement. It was previously independent WNEG, switching to non-commercial PBS in Spring 2011 and changing calls to WUGA.

Its analog signal was shut off February 18, 2009). WUGA-TV was operated in conjunction with WUGA radio (91.7 FM), whose license is owned by the Georgia Public Telecommunications Commission, but is operated by the University of Georgia. Spartan bought the station outright two years later[2] (WNEG radio still exists, but operates separately from and maintains different ownership than the former WNEG-TV).

Marquee entered negotiations with TV service providers in the station's coverage area. Although the station is licensed to a city within the Greenville–Spartanburg–Asheville market, WUGA-TV's satellite coverage in that market was limited to Dish Network. It broadcasts on digital channel 24, while being displayed on digital tuners as 32 (its original analog spot. [7] As a result of WNEG dropping CBS, WSPA now serves as northeast Georgia's default CBS affiliate, while WGCL became the exclusive CBS affiliate for the Atlanta market. The station's digital signal is multiplexed: WGTA (as WNEG-TV) shut down its analog signal, over UHF channel 32, on February 17, 2009, to conclude the federally mandated transition from analog to digital television.

Spartan also beefed up WNEG's news department,[2] and changed the station's (and by extension, its newscasts) branding to NewsChannel 32, using a logo similar to the one that WSPA used from 1994 to 2001 (which was also used by another sister station, WJBF in Augusta, Georgia, around the same time period). [10] The station also announced its intention to change its call letters to WUGA-TV. [1] However, the station struggled to make money, as there were barely enough viewers or advertisers in its primarily rural area for it to be viable. On October 29, 2007, Media General announced that it was exploring the sale of WNEG. Gainesville Times: "WNEG to join Georgia public broadcasting", December 24, 2010. Virtually the only program that generated ratings on the station was the popular Billy Dilworth Show; it and WNEG radio's ratings were all that kept channel 32 afloat. This page was last modified on 14 October 2019, at 07:22.

multicast services (all operated by Weigel Broadcasting). Gaines ultimately gave up on trying to make the station viable in 1990, and decided to put channel 32 up for sale. [2] Many areas of northeast Georgia were among the few areas where cable still didn't have much penetration. On cable, the station was only available outside of Georgia on Northland Communications' systems in Pickens and Oconee counties in South Carolina. [6] UGA moved the operations of WNEG-TV from its studios in Toccoa to the university campus in Athens in the fall of 2009, and also added more locally produced programming. At the start of 2016, it was restored to AT&T U-Verse's Atlanta system. [22], Effective March 25, 2017, WGTA's primary channel became the Atlanta affiliate for the MeTV network, replacing WSB-TV, with Heroes & Icons moving to the station's second subchannel, Decades to third subchannel and Movies!
It primarily serves four counties in northeast Georgia that are part of the Greenville–Spartanburg–Asheville market. Our tower is located in Toccoa, Georgia and it may be possible for many of you to receive our signal through the use of a large rooftop UHF antenna pointed toward Toccoa. The former WNEG-TV is back on the air, but with new owners and new call letters. WGBP-TV, virtual channel 66 (UHF digital channel 17), is a Cozi TV-affiliated television station licensed to Opelika, Alabama, United States, serving the Chattahoochee Valley of west-central Georgia and east-central Alabama.The station is owned by CNZ Communications. Comcast – Channel 3/17/96 Spectrum – Channel 186/12 Direct TV – Channel 32 Dish – Channel 32 WGTA – Channel 32.1 AT&T U-verse – Channel 32 Truvista – Channel 14 Windstream – Channel 96 WUPA – Channel 69.4

On July 1, 2015, the station changed calls to WGTA-TV, the call reflecting the broadcast range of the station, from Greenville to Atlanta. In April 2015, Marquee Broadcasting of Maryland entered into an agreement to buy WUGA and reassign it as an independent (with programs from the digital service Heroes & Icons). on 32.3. Movies!, on 32.3 moved to channel 32.4. The station first signed on the air on September 9, 1984, as WNEG-TV (the call letters representing NorthEast Georgia); operating as a commercial independent station at the time, the station was originally owned by Toccoa businessman Roy Gaines and his Stephens County Broadcasting Company along with longtime local radio station WNEG (630 AM). At that time, the call letters were changed to WUGA-TV and it began providing non-commercial programming under an affiliation with Georgia Public Broadcasting prior to UGA selling the station. It now carries two subcarriers, running the digital services Decades and Movies!

Associated Press, via Atlanta Journal-Constitution: "UGA TV station to join GA.'s state network", December 25, 2010.

Gaines felt that northeast Georgia received very little local news coverage from stations in the adjacent Atlanta, Augusta, and Greenville/Spartanburg/Asheville markets, and launched WNEG in order to fill this void.

WGTA broadcasts programming from the MeTV, Heroes & Icons, Decades, and Movies! After considerable talk and negotiating, Media General sold WNEG in 2008 to the University of Georgia (owners of PBS affiliate and GPB flagship WGTV). The University of Georgia acquired WNEG-TV in 2008 through its Research Foundation from Media General, Inc., and moved the station operations from Toccoa to Athens. In 1991, Spartan Broadcasting acquired it from Stephens County Broadcasting and made it a CBS affiliate in 1995 for northeast Georgia viewers who could not get Atlanta CBS affiliate WGNX (now WGCL).

Marquee also moved WGTA's studios back to Toccoa.

Following the sale to Marquee Broadcasting and relaunch as WGTA, the station temporarily lost nearly all of its cable and satellite coverage. Henry W. Grady College of Journalism and Mass Communication, federally mandated transition from analog to digital television, "Media General Exploring Sale of Five Television Stations", "Media General Announces Sale of WNEG in Toccoa, Ga., to University of Georgia Research Foundation", "College dean discusses plans for Channel 32", "WNEG32 News | The latest Finance & Property News". Initially, it was only able to sign deals with TruVista in northeast Georgia and [26] Northland Communications in South Carolina. WUGA-TV was later added to Comcast systems on channel 96 in Barrow, Jackson, Hall and northern Gwinnett counties.

On December 23, 2010, UGA announced it would enter into a programming partnership with the Georgia Public Telecommunications Commission, which would provide programming from Georgia Public Broadcasting to WNEG, with most of the content coming from its GPB Knowledge subchannel.
[8] The university subsequently filed an application to the Federal Communications Commission (FCC) to convert the station's license to non-commercial status;[9] UGA cited a reduction of advertising revenue, resulting from the economic downturn and the loss of the station's CBS affiliation.

In November 2017, WGTA began simulcasts on WUEO-LD, a low-powered station on channel 49 licensed to Macon, Ga. and whose transmitter signal reaches most of Atlanta. That past December, CBS moved from WAGA (now with Fox) to WGNX. TV schedule for WGTA-TV.

Currently, the station is airing three networks associated with Weigel Broadcasting, Heroes and Icons, Decades, and Movies!.

Digital channel 24.

When WSPA and WJBF switched to Media General's standardized logo design, WNEG retained its Spartan-era logo.

The station had been seen on DirecTV and Dish in the Atlanta market but as of July 1, 2015 it was removed from DirecTV.

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