or redistributed. "This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry," he said. Motorcycles is an American manufacturer based in Medina, Minnesota, that was born in the late ’90s; its first motorcycle (the V92C) rolled off the production line in the summer of 1998. Victory Motorcycles is the victim of friendly fire. Victory has been modestly profitable since 2002. Victory Motorcycles is the victim of friendly fire. This material may not be published, broadcast, rewritten, or redistributed. As it stands now, Victory dealerships will liquidate their current stock and Polaris has stated that they will continue to provide parts for up to 10 years. "Over the medium-term, we think this is a positive, as it appears Polaris is doubling down on Indian," Young said in a research note. Motorcycles get recalled more often than you’d think. We use data about you for a number of purposes explained in the links below. Strategic Thinking The decision for Polaris to diversify its operations into motorcycle production by creating the Victory Motorcycle brand was founded in the Resource Based View (RBV) of strategic thinking. The Associated Press contributed to this report. There is a 30-day return policy for orders placed online through the following Victory Motorcycles domains and sub-domains: The Indian brand is second only to Harley-Davidson in the market. Polaris’ factory in Spirit Lake, Iowa, will continue to operate, but the focus will shift to production of Indian models instead of Victorys. Quotes displayed in real-time or delayed by at least 15 minutes. Polaris says it will dedicate more money into research and development on Indian as well as its Slingshot brand. ©2021 FOX News Network, LLC. No returns or exchanges will be allowed. Victory Motorcycles Maintenance and Parts. Polaris says Victory motorcycle sales peaked in 2012 but has steadily declined since. ... and will still … Powered and implemented by FactSet Digital Solutions. Did Victory Motorcycles build a street cruiser with a V-twin engine? The brand has only drawn a profit in two of the last five years. Polaris said it lost money on Victory in three of the past five years after sales of the heavyweight motorcycles peaked in 2012. Enter your ZIP code below to get a free insurance quote. It began production of its vehicles in 1998, and began winding down operations in January 2017. Parent company Polaris Industries announced this week that it is shutting down the make to concentrate its efforts on its recently-revived, and very successful Indian Motorcycle brand. To begin a return request, pleasee contact the phone number listed on our packing slip to obtain a Return Authorization Number. While the purchase of the Indian Motorcycles brand was the … Polaris' plants in Iowa and South Dakota will continue producing Indian motorcycles. Quotes displayed in real-time or delayed by at least 15 minutes. The company was in business for four years before it started seeing a profit. In hindsight, Victory’s demise isn’t a surprise. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”. Victory Motorcycles was an American manufacturer that was established in 1998, and had to discontinue production because of lack of profit in 2017. The custom cruiser bike in the Victory Motorcycles lineup might be the Kingpin. The marquee recently expanded production in 2010. Polaris cited the “significant additional investments required for Victory to launch new global platforms” as one of the reasons behind today’s decision. Polaris Industries was the parent company, and because of the huge success of Harley-Davidson, they created the Victory brand. ©2021 FOX News Network, LLC. Polaris sees greater growth potential in Indian, resulting in the decision to focus the company’s resources on a single motorcycle brand. The brand represented only about 3 percent of Polaris' total sales. Polaris said it will help dealers liquidate their remaining Victory motorcycles, and it will continue producing parts for the bikes for 10 more years. About 400 dealers nationwide sold Victory motorcycles, although about 150 of those also sell Indian motorcycles. Jefferies analyst Trevor Young said the move was a surprise, but it will likely help Indian Motorcycle sales. 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