“This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry,” said Scott Wine. Polaris said it lost money on Victory in three of the past five years after sales of the heavyweight motorcycles peaked in 2012. Mutual Fund and ETF data provided by Refinitiv Lipper. The brand represented only about 3 percent of Polaris' total sales. Victory has been modestly profitable since 2002. Get price quotes for Victory from local motorcycle dealers. In addition to motorcycles, Polaris makes ATVS, snowmobiles, the three-wheeled Slingshot roadster and other vehicles. Parent company Polaris Industries announced this week that it is shutting down the make to concentrate its efforts on … Victory’s decline mirrored the rise of Indian Motorcycle which Polaris purchased in 2011. Dennis Chung January 9, 2017. This material may not be published, broadcast, rewritten, or redistributed. We use data about you for a number of purposes explained in the links below. Since inception, our teams have designed and produced nearly 60 Victory models that have been honored with 25 of the industry’s top awards. Suzuki's 2020 motorcycle lineup includes the new Katana and V-Strom 650XT Adventure and returning cruiser, dual-sport, sportbike and scooter models. © 2021 VerticalScope Inc. All rights reserved. The Associated Press contributed to this report. We use cookies to improve your experience on this website and so that ads you see online can be tailored to your online browsing interests. Polaris sees greater growth potential in Indian, resulting in the decision to focus the company’s resources on a single motorcycle brand. Polaris says it will dedicate more money into research and development on Indian as well as its Slingshot brand. It’s really not all that … All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Knowing how many miles your used Victory motorcycle has left could make a big difference in the final negotiations. Polaris' plants in Iowa and South Dakota will continue producing Indian motorcycles. Motorcycles on Autotrader is your one-stop shop for the best new or used motorcycles, ATVs, side-by-sides, and UTVs for sale. Ultimately this decision will propel the industry-leading product innovation that is core to our strategy while fostering long-term growth and increased shareholder value.”. Steve was very interested in hearing what I was doing with the tribute bikes and graciously offered to pass my info along to appropriate contacts. Market data provided by Factset. An American motorcycle manufacturer established in 1997, Victory Motorcycles is a wholly owned subsidiary of Polaris Industries. Polaris cited the “significant additional investments required for Victory to launch new global platforms” as one of the reasons behind today’s decision. The marquee recently expanded production in 2010. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Polaris Industries, a global producer of motorcycles, snowmobiles and off-road vehicles, is pulling the plug on its 18-year-old Iowa-made Victory Motorcycles brand. Polaris Industries, a global producer of motorcycles, snowmobiles and off-road vehicles, is pulling the plug on its 18-year-old Iowa-made Victory Motorcycles brand. Legal Statement. To do that, the company embarked on a market research exercise that produced interesting results. Victory Motorcycles Maintenance and Parts. It's not clear how many jobs will be lost at those plants with the end of Victory production. By continuing to browse our site you agree to our use of data and cookies. A few bikes from Victory Motorcycles’ 2017 lineup, which includes cruisers, baggers, tourers and an electric bike. It’s … Motorcycles get recalled more often than you’d think. Enter your ZIP code below to get a free insurance quote. One key indicator was the decision to reduce Victory’s 2017 offerings in Europe to just four models as the cost of making the entire lineup Euro 4-compliant. Polaris Industries is shutting down the Victory Motorcycles brand after 18 years in business. “This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” says Scott Wine, Polaris Industries chairman and chief executive officer. The company was in business for four years before it started seeing a profit. Victory was launched as a Harley Davidson competitor 18 years ago, but has been unprofitable in recent years. Victory sales represented only 3% of Polaris’ total sales revenue in 2015 with dealers on average only selling about 20 motorcycles a year. The custom cruiser bike in the Victory Motorcycles lineup might be the Kingpin. Similarly, you may ask, are Victory motorcycles still being made? So it came as a surprise to some earlier this week when Polaris announced it will immediately begin winding down its Victory Motorcycles brand and related operations. In 2011, Polaris acquired the iconic Indian Motorcycle brand, which had been revived after production ceased in both 1953 and again in 2003. This material may not be published, broadcast, rewritten, “Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high performing Indian Motorcycle brand and our innovative Slingshot brand, enhancing our focus on accelerating the success of those brands. Victory Motorcycles was an American motorcycle manufacturer with its final assembly facility in Spirit Lake, Dickinson County, northwestern Iowa, United States. Are you looking to buy your dream motorcycle? Join the Motorcycle.com Weekly Newsletter to keep up to date on all things motorcycling. No returns or exchanges will be allowed. Victory Motorcycles ceases production immediately - Motorbike Writer. Parent company Polaris Industries announced this week that it is shutting down the make to concentrate its efforts on its recently-revived, and very successful Indian Motorcycle brand. A 1,740 cubic centimeter engine powers it, and it has a six-speed overdrive constant mesh transmission. Quotes displayed in real-time or delayed by at least 15 minutes. Legal Statement. In an official press release, Polaris Industries announced on January 9, 2017 that it “will immediately begin winding down its Victory Motorcycles brand and related operations.” To begin a return request, pleasee contact the phone number listed on our packing slip to obtain a Return Authorization Number. The primary drive on this bike has a torque compensator, while it has a carbon-fiber final drive. "Over the medium-term, we think this is a positive, as it appears Polaris is doubling down on Indian," Young said in a research note. It began production of its vehicles in 1998, and began winding down operations in January 2017. Victory Motorcycle Return Policy When you return a maintenance or parts item* purchased through the online store, you must keep the product in new condition and in its original packaging. Polaris says it will assist dealers in liquidating their remaining inventory and will continue to produce parts for another 10 years to support Victory owners. Polaris Industries is shutting down the Victory Motorcycles brand after 18 years in business. The first Victory, the V92C, was announced in 1997 and began selling in 1998. ©2021 FOX News Network, LLC. Polaris Industries, a company renowned for building power sports products such as jet skis, ATVs, and snowmobiles, announced plans to enter the motorcycle arena. 10) Recall History. Use Motorcycles on Autotrader's intuitive search tools to find the best motorcycles, ATVs, side-by-sides, and UTVs for sale. The Indian brand is second only to Harley-Davidson in the market. The trick for many will be to find a Victory dealer in your area, as many closed up shop as soon as Polaris shut the Victory brand down. Founded 18 years ago, a lack of global sales forced parent company Polaris to … Mutual Fund and ETF data provided by Refinitiv Lipper. As it stands now, Victory dealerships will liquidate their current stock and Polaris has stated that they will continue to provide parts for up to 10 years. Peter Harvey, Victory Country Manager for Australia and New Zealand, says: “Rest assured, customers and dealers … Polaris’ factory in Spirit Lake, Iowa, will continue to operate, but the focus will shift to production of Indian models instead of Victorys. Effective September 18, 2017, any Accessory or Apparel item purchased thr ough the Victory Motorcycle website will be final sale. The brand represented … While the purchase of the Indian Motorcycles brand was the … The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”. Vision. Victory Motorcycles is ceasing production immediately and winding down over the next 18 months, but parent company Polaris Industries will continue with Indian and its three-wheeler Slingshot. The Beginning Of Victory Motorcycles. Polaris said it lost money on Victory in three of the past five years after sales of the heavyweight motorcycles peaked in 2012. While Victory sales dropped, Indian’s sales have grown. Steve runs an expansive site called The History of Motorcycle Law Enforcement Motor Units that covers the history of motorcycles in police work and has a section on Victory. The company's Slingshot roadsters are made in Huntsville, Alabama. The concept behind Victory first emerged in 1994. There is a 30-day return policy for orders placed online through the following Victory Motorcycles domains and sub-domains: "This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry," he said. Victory Kingpin. Powered and implemented by FactSet Digital Solutions. It doesn’t have to be big to be an Adventure. Victory Motorcycles is the victim of friendly fire. The brand has only drawn a profit in two of the last five years. Problems and mass defects arise, and the Victory motorcycle company has no choice but to recall the entire model collection. Victory Motorcycles was an American motorcycle manufacturer with its final assembly facility in Spirit Lake, Dickinson County, northwestern Iowa, United States. or redistributed. Yes, the Judge was a street cruiser-style motorcycle with a V-twin engine. Created to compete with Harley Davidson, Victory Motorcycles is known for their touring, sport-touring, and cruising bikes. It began production of its vehicles in 1998, and began winding down operations in January 2017. In hindsight, Victory’s demise isn’t a surprise. Victory Motorcycle Research specifications and prices for Victory Motorcycle. Excerpt from Case Study : Polaris & Victory: Entering & Growing the Motorcycle Business Strategic Profile and Case Analysis Purpose This is a case study of Polaris Industries and how they managed to enter the motorcycle market in 1998 with the Victory brand of motorcycles. Did Victory Motorcycles build a street cruiser with a V-twin engine? Motorcycle Specs, Dealers, Prices. Earlier this week, MCN revealed that Victory Motorcycles were to cease production immediately. Jefferies analyst Trevor Young said the move was a surprise, but it will likely help Indian Motorcycle sales. Motorcycles is an American manufacturer based in Medina, Minnesota, that was born in the late ’90s; its first motorcycle (the V92C) rolled off the production line in the summer of 1998. All rights reserved. Polaris said it will help dealers liquidate their remaining Victory motorcycles, and it will continue producing parts for the bikes for 10 more years. The company will detail its profit outlook for the year when it releases its fourth-quarter earnings report on Jan. 24. Market data provided by Factset. The company decided that its Indian Motorcycle brand has better growth prospects, Polaris CEO Scott Wine said. About 400 dealers nationwide sold Victory motorcycles, although about 150 of those also sell Indian motorcycles. ©2021 FOX News Network, LLC. UBS analyst Robin Farley noted the move will eliminate an American motorcycle brand, but Harley-Davidson may not be able to take advantage of it because its customer base is aging and Indian Motorcycle has been gaining market share. Polaris says it will assist dealers in liquidating their remaining inventory and will continue to produce parts for another 10 years to support Victory owners. Polaris bought out Brammo’s motorcycle business, rebranded its electric superbike as a Victory, and became the first major motorcycle manufacturer to bring a battery bike to showrooms. With the announcement of Project 156, many Victory fans were sure the company would build the next Great American Sportbike, but it never happened. Polaris says Victory motorcycle sales peaked in 2012 but has steadily declined since. Powered and implemented by FactSet Digital Solutions. Polaris Industries was the parent company, and because of the huge success of Harley-Davidson, they created the Victory brand. In early January Victory's corporate parent, Polaris Industries, announced it would be closing Victory Motorcycles. Victory’s 2017 offerings in Europe to just four models, 2020 Ducati Superleggera V4 Review – First Ride, Two Ways to Skin a Knee: 2021 Honda ADV150 vs. 2021 Honda Trail 125, 2021 Triumph Tiger 850 Sport Review – First Ride, 2021 Harley-Davidson Revival Certified by EPA, 2021 Harley-Davidson Street Bob 114 and Restyled Fat Boy 114 Headline Softail Lineup, 2021 Harley-Davidson Pan America 1250 First Look, 2021 Middleweight Adventure Bike Spec Shootout, 2021 Triumph Bonneville Family Receives Update. ... and will still … Strategic Thinking The decision for Polaris to diversify its operations into motorcycle production by creating the Victory Motorcycle brand was founded in the Resource Based View (RBV) of strategic thinking. Victory Motorcycles is the victim of friendly fire. There will, however, be job cuts coming. 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