Three years later, the figure was down to 12%. It has been suggested that changes to the news feed pushed out in 2018 may be behind this upward surge in Facebook CPM. According to eMarketer estimates, the average time on Facebook by US users was set to reach 37 minutes per day in 2020 (on all devices). Looking back over the past couple of years, we can see the most rapid growth has occurred in Asia, followed by the rest of the world, while the US & Canada and Europe have seen slower growth (albeit the user base is growing, despite a period of stagnation in 2018, following the Cambridge Analytica scandal). Of major global digital ad sellers, only Google’s business was worth more than Facebook’s in 2020, with $147 billion to Facebook’s $84 billion. The app’s biggest market, India, is no stranger to Facebook controversies. The same goes for any other category. This top-10 list is dominated by megacities in the global south, with representatives from Africa/Middle East (Cairo, with 13 million + 6), Latin America (Mexico City leads the way on 12 million + 7, and Southeast Asia (Ho Chi Minh City, on 11 million + 5 million). At the point of the Facebook IPO, shares were priced at $38, giving it a valuation of $104 billion. This was a pre-pandemic estimate, so we need to correct upwards accordingly. The original source is unclear, however, so this is the best clue we have. In terms of global standings, this makes Facebook one of the world’s most valuable companies. Facebook accounted for as many as 54% of referrals in Q3 2019. According to these stats, Facebook increased its share of US digital ad revenue from 25% in 2014 to a princely 40% in 2018. This compares to 165 million in the first quarter of 2019; clearly we can see that the pandemic had its effect in Q2 2020, with 830 million hours watched compared to 554 million in Q1. For people with lots of friends and Page likes, as many as 15,000 … Imagine a global online network through which you connect with people across the world. Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. As with many apps, despite saturation, the US & Canada remains the engine room of Facebook ad revenue generation. Many users’ relationship with news on Facebook doesn’t go beyond the headline, either scrolling past and taking it as read, or more problematically, sharing without doublechecking the content (wonderfully illustrated through the mass sharing of a satirical article purporting to cover this very subject whose content was merely lorem ipsum filler text). This is pretty typical for social media – though certainly runs somewhat contrary to widely held sentiments that Facebook is primarily the preserve of older generations in the age of Instagram and Snapchat. We have Facebook stats for this metric dating much further back, and they show a pretty dire trend. We might note the pandemic boost came a bit later in this metric, with hours nearly doubling between Q3 and Q4 2020. We the same patterns reflected in likes, with middle aged women (14-15) and younger men (12) the keenest likers, though the differences between male and female users are less pronounced than they are in terms of comments. No fewer than 94% of marketers reported that they used the platform in 2020, level with the year before. This compares to 22% for YouTube and 67% for clear market leader Twitch. If we were to split the younger demographic into two, we might note that 25-29 year olds are keener users than 18-24 year olds. Facebook affects their lives negatively, and they could not control their usage levels) (, There are 90 million business pages on Facebook (2018), with 160 million businesses using Facebook each month (2020) (, 85% of US businesses have used Facebook as a marketing platform since 2016 (, 80.4% of social referrals to ecommerce sites come through Facebook (, There are 7 million active advertisers on Facebook (, Over 50% of US Facebook users have at least 10 interests listed on Facebook (, Average Facebook ad CTR estimates range from 0.14% to 1.45% (dependent on ad placement as well as data source) (, Average Facebook ad CPC estimates range from $0.02 to $1.68 (, Average Facebook ad CVR estimates stand at 9.11% (, Average Facebook CPA estimates stand at $19.68 (for commercial goals; app installs be as low as $0.60) (, Median Facebook ad CPM estimates range from $2.08 for right-hand column ads to $8.19 for newsfeed ads (. Headquarters: 1 Hacker Way, Menlo Park, California 94025, Employees:52,534 full-time employees as of June 30, 2020 (source). Median CTR for newsfeed ads according to these Facebook ad benchmarks comes to 1.45% in Q3 2019. This propelled it instantly into the ranks of the top-25 US public companies, as well as being the third-largest US IPO of all time at the time, raising $16 billion. Do marketers plan to increase, decrease, or maintain Facebook ad usage? The app counts nearly 3 billion users, as of early 2021. We’ve taken a selection of their selection, and compared Facebook news usage to overall usage in these markets. Another set of Facebook stats published on eMarketer a year later, using a different data source, found Facebook accounted for 43% of social referrals in the US in Q1 2020. How many social media users are there in the world? Facebook daily active users (DAUs) – DAUs were 1.84 billion on average for December 2020, an increase of 11% year-over-year. Despite this relative disparity, it is once again clear that Facebook is a part of the daily lives of people all over the world. And there can’t be many economic principles quite so inescapable as scarcity value. This form of advertising finally offers some differentiation in terms of CPC, which comes in at a lower $0.42. We’ll start, as ever, with a rundown of key Facebook stats, all of which you’ll find represented visually further down in the piece. These are the only such affinities available on Facebook. Predictably, it isn’t really. We might also note that in third and fourth place we find WhatsApp (2 billion users) and Facebook Messenger (1.3 billion). 64% of marketers choose it as the most important live video channel. We might also recall that teens of 2012 will have superseded by others. Then, the organic reach of Facebook posts vs. overall likes stood at 5.34%. One of the most problematic Facebook controversies is the spread of fake or misleading news, with adverse effects for wider society. The study also found such users are 2.1 times more likely to have read articles on social media addiction, and are more than usually likely to deactivate their accounts – 2.6 times more likely to be precise. Though only accounting for 3.1%, certainly this allows for a good deal of variance in the non-problematic group – which may well have contained non-self diagnosed problem users. SimilarWeb Facebook stats pertaining to desktop and mobile web traffic show Facebook was visited over 20 billion times in each of the six months between October 2020 and February 2021, though with a downward trend at the end of this period. You can follow him on. Both bands taken together account for comfortably over 50%. Marketplace | News & Insights | Data | Events, Mark Zuckerberg (CEO, founder), Sheryl Sandberg (COO), Average frequency of Facebook interactions, Ad platforms used by markers, Facebook vs rivals, Facebook share of US ad revenue 2020 vs key rivals, negative effect on the mental health of users, The case was settled for $65 million in 2008, Facebook was the third most-downloaded app. Facebook Stories daily active users vs. other Stories apps. The study found that, unsurprisingly, users tend to spend longer reading stories towards the start of their sessions. By the end of 2014, if it were a country, Facebook would have become the world’s most populous, logging 1.39 billion active users in Q4 of that year, versus China’s (then) population of 1.37 billion. A small recovery in 2016 was followed by what looks like a terminal decline, with a record low of 2% recorded in fall 2020. We could call this an inclination towards younger users, but that the teenage demographic is small here. According to Statista, the total number of Facebook users in the US at the moment is around 221.6 million. Both general & administrative and marketing & sales came down through the year, while cost of revenue remained relatively consistent. Of course, norms and behaviour also differ from country to country. Only YouTube has a higher level of penetration, at 73%. Achieving these campaign objectives is far more about reaching the right people than it is reaching as many people as possible. Facebook 2020 online ad sales vs key rivals, USD billions, Data source: Companies, except ByteDance (The Information) and Alibaba (eMarketer estimate). 75% of online users with an income more than $75K are on Facebook. What proportion of US users use Facebook for various activities, vs other apps, percentage of social media users, Data source: Cowen and Company via eMarketer. It came within 0.1 million of Twitch in Q3 2019, no doubt reflecting streaming superstar Ninja’s defection to to the platform (he has since returned to Twitch, an eight-figure dollar sum better off for it). Here you’ll also be able to find a catalogue of pages and groups (maybe common interest or political, maybe related to a business, often simply communities built around a humorous concept) which have been ‘liked’ by users. The most-commonly used language on Facebook is English by some way, with 1.1 billion users using the world’s most-spoken language (most likely including a fair proportion of the South Asian users in the above lists). The objective of Facebook ad campaigns also has a bearing on CPM, according to these Metricool Facebook ad statistics. The fourth member, Instagram, is in fifth position (1.2 billion), though these stats count TikTok and Douyin as separate entities. In small advanced nations like Iceland, Malta, and the UAE we see penetration levels of over 90%. This is by far the most expensive click to pursue, coming in at over 50% higher than second-place lead generation. Leaving aside the same five nations as before, we find that Singaporeans and Germans are the most reticent to like posts, with a monthly median of seven. It joins the US in having slightly more female than male Facebook users. Below, we can see that DAU have been growing at what can fairly be described as an even rate since 2011. We see a similar picture in France and Italy, the other European top-20 markets. There is clearly a good deal of crossover however, with desktop/laptop users, with 17.3% of the user base accessing the app through one of these larger devices as well. Whether or not Facebook cleans up its act, be it by choice or by being compelled to – nothing is impossible, after all – it seems like it is here to stay for now. With the exception of a brief surge in Q1 2019, this trend has been consistent, representing a serious reduction in the price point of Facebook ad clicks (24% year-on-year), according to these Ad Stage stats. YouTube offers perhaps even better theoretical ‘value’ here, with a 6% share of streaming to a 22% of viewing, though its algorithm has been found to not always work in favour of streamers. As with any research issued from the corporate entity in question – particularly Facebook – it is worth being alive to any spin/PR in these findings – potentially in the form of omissions. It holds this position by some distance, with it’s 320 million Facebook users 130 million ahead of second place US (190 million). India manages this substantial lead despite the fact it has lowest Facebook user penetration in the top-10 (30%). At some point, Millennials will have given way to Gen Z. What sort of things do people on Facebook like? Creator Studio enables you to keep track of your eligibility status. 62% of Indians believed that fake news would have an impact on the 2019 election. Facebook Stories (remember those 500 million daily users) also feature, with 32% of marketers using these. Frequency of Facebook usage among US users, Edison. Facebook has long run in the black, and in Q4 2020 generated $11.2 billion in net revenue, 44% up on Q3 2020’s $7.8 billion net revenue and 53% up on Q4 2019. Yes, even a huge, globally-publicised scandal or a pandemic couldn’t stop Facebook in its tracks. So why do people use Facebook? Facebook declined to reveal a full list of news sources that would feature. Facebook’s status as a global app is evident in the spread of users across geographies. Mark Zuckerberg commented that the algorithm that would pick featured news may not favour the same articles as news editors. 1 in 5 videos is a live broadcast. On the other hand, it doesn’t take much effort to click on an advert. Switching to by country Facebook page reach stats (going even further back to early 2019, average organic reach of 6%, with overall average reach of 8%), we see that in certain markets organic reach is much higher: in Thailand, as high as 7.9%, with France and Indonesia logging 7.8%. The 2021 edition of the research finds that 73% of Facebook users used the app daily, 20% weekly, 5% monthly, and 2% less frequently than that. Users do seem to have some awareness of these Facebook controversies. The only other app for which this is the case is the youth-orientated Snapchat, where the prevalence of Facebook usage in this age bracket can probably be explained by its popularity among those who are currently at college. Photos are next, of 36%, video on 15.1%, while the humble status accounts for a mere 2.1% of posts from Facebook pages. Only Twitter reports a higher percentage of users looking for news (56% to Facebook’s 38%, though other estimates are higher – see below), and only shopping-focused Pinterest logs a greater concentration of shoppers – though in this case 47% is well in excess of Facebook’s 15%. Brands post an average of 2.37 times per day, according to these Facebook stats. In comparison, if you use CPM, Facebook advertising costs around $7.19 per 1000 impressions. Interestingly we see a very small percentage more who report being Facebook users in the ‘some college’ bracket than in ‘college+’. In this article, you’ll learn all about why you should use Facebook Stories, and … This feature has previously been open to anyone sharing a piece, but was shut down in 2017 in the wake of inevitable abuse (to the consternation of social media managers). Alongside Oxford University, Reuters conducted a survey in April 2020 looking at the proportion of users across selected global markets who used various social media platforms to get news. There is a reason, of course for all this popularity. Second and third-place Instagram and LinkedIn together muster just over half of Facebook’s votes. Facebook’s global reach is also reflected in the fact that every continent is represented in the top-20, with the exception of Oceania. So, really, far more people use Facebook as a source of news or even as somewhere to shop than use Twitter or Pinterest respectively. Paid reach stood at 28% of total reach for these pages. Facebook monthly active users (MAUs) – MAUs were 2.80 billion as of December 31, 2020, an increase of 12% year-over-year. The only social network most of us have ever heard of at this point is the already amusingly-ramshackle MySpace. We should not necessarily assume, therefore, that users’ behaviour in one engagement metric will necessarily be reflected in others. Popular platforms like Facebook have over 66.09% of their monthly users logging in to use social media daily. This compares to 85% usage of YouTube, and the 35% who choose Snapchat as their most-used platform. The top-20 list would look more or less the same if we switched metrics. 1.76 billion spam posts were removed by Facebook in the first quarter of 2019 alone. How many users does Facebook have? Facebook net revenue by quarter, USD millions. The change to the news feed may have only exacerbated an existing trend. These numbered an incredible 2.2 billion in Q1 2019; which represents a significant increase on the already incredible 1.2 billion such accounts detected in Q4 2018. As of June 2019, Facebook reports an estimated 2.4 billion Monthly Active Users. Facebook ad revenue by quarter, Q2 2012 – Q4 2020 USD millions. How important CPM is an end goal, of course, will vary depending on campaign objectives. Going back further than this particular graphic shows to Q1 2019 shows that the trend has generally been upwards in recent years. In terms of OS, Android is dominant, accounting for 81% of Facebook usage, compared to a mere 15% for iOS (and 5% other). Initially limited to Harvard, it expanded to include students at other elite US universities, before being opened to all universities and high schools in the US and Canada. On the other hand, a huge 67% of B2C marketers choose Facebook as the most important platform, with second place Instagram claiming a mere 19%. At the time of writing (April 2020), Facebook was closing in on a $1 trillion valuation, which invites comparisons with the economies of bigger, richer countries. Facebook Indonesia demographics: age and gender. , efforts will cost more or less across every one of the ’. 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