Click to see more insights: If you click on an event title, a pop-up will appear, with the data of that particular event. In general, the standard number of views for both Facebook and Facebook Live is the number of times someone watched your video for three seconds or more. In this tab, you have information about the foot traffic in your area, demographic information about people near your place, and percentage of people nearby who saw your Facebook ads. In this section, you have several graphs about the awareness and engagement of your all events. It gives you a quick comparison of your Page with a few other Pages you want to watch. And how do you know if your videos are performing well on social media? Using ThruPlay, Facebook delivers a video ad to users who are likely to watch it in its entirety – or for at least 15 seconds. You’ll be able to see the reach and engagement stats, just like your own posts. Is there a part of Facebook Insights that you love the most? (Action button is the huge blue button on your Page.). Knowing this allows you to increase your efforts on those sources if you want to increase your page views. With an at-a-glance view of your top-performing videos, you can easily replicate what’s working. Total reach is the number of people who saw any activity from your Page such as your posts, posts to your Page, ads, mentions, and check-ins. If the same person visited your Page twice, it’ll be considered as two views. Apart from awareness and engagement, you can also get a breakdown of your audience by age group and gender. Luckily, Facebook has a built-in analytics platform, Page Insights, that lets you track a wide variety of statistics on your videos, posts, campaigns and audiences. Once there, select “People connected to your Page” and the Page you are interested in. Click to see more insights: Clicking on a video title will bring up a pop-up with the deeper insights of that video. The number of times someone clicked to play your video is especially important, since this reflects how many viewers voluntarily elected to watch the live stream, versus it just playing automatically in their News Feed. In here, you’ll learn about your page views and top traffic sources. It also tells you the percentage change from the previous period and shows graphs for the period. It mainly tells you the number of video views, broken down into: This graph shows you the number of times your videos were viewed. Of course, it’s also important to track what’s not working. Facebook video post performance metrics at a glance. For example, you might notice that curated link posts outperformed other types of posts. Besides demographics information, you can discover data such as other Pages that your fans like. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. This section breaks down your fans by age group, gender, location, and language. This graph shows the top five traffic sources that have directed people to your Page. View different metrics: You can view different metrics for reach and engagement. Facebook does not have a feature that shows users who has viewed their profile using the Facebook app or website. Let’s start with the very basics: definitions. Service, When Your Fans Are Online / Post Types / Top Posts from Pages You Watch, Post Clicks / Reactions, Comments & Shares, Post Hides, Hides of All Posts, Reports of Spam, Unlikes, Events Stats (Awareness / Engagement / Tickets / Audience). Page views are the number of times a Page's profile has been viewed by people. I’ll briefly go through each of them in case you are curious about them. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post. Folks are always looking for the “next big thing” to check out on Facebook. This graph shows you the number of times your videos were viewed for 10 seconds or more. There’s a lot to learn about Facebook Insights. Total views is the number of times people viewed your Page. Periscope. For example, the graph above is our total reach for the past quarter, and it’s showing a promising increase. For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos. Deleted Conversations is the number of conversations with your Page that people deleted. the 3-second views), I think it is more indicative of the number of engaged views. A ThruPlay is counted when a user watches a video to completion or at least 15 seconds of it – whichever comes first. A Facebook video view is logged when a video plays for at least three seconds, a criteria that’s aided by the fact that Facebook videos autoplay in News Feed. It includes views on users’ newsfeeds, as well as ones from your page itself. But if a video doesn’t have a lot of views already they’re going to dismiss it as boring or uninteresting. Set your date range and compare your averages: Just like in the Likes tab, you can set your data range at the top of the page and compare the averages of each metric by clicking on the metric. Especially as almost every platform has a range of features and metrics. We believe that there isn’t a universal best time to post on Facebook, but there’s the best time for your brand to post on Facebook. In this post, we’ll share some insights from the guide—specifically, where to find key metrics and how to interpret the most important Facebook Live analytics, including: From the Posts tab in Page Insights, scroll down to “All Posts Published.” Video posts will have a video-camera icon. This section is great for seeing how your Facebook Page is performing among your peers and competitors. International Human Rights Day today! The Facebook Live Streaming Benchmark Report 2017, Webinar: Ensure Success on Facebook Live With Wowza ClearCaster, Understand How Your Videos Perform on Facebook (Facebook), © 2005–2021 Wowza Media Systems, LLC. This is suppose to add to understanding where to tweak our video to get maximum visitor stay time and interaction. Here’s how (and why) you should work social media into your plans for 2021 and beyond.... SummaryFinding the best time to post to Facebook can massively help your business stand out and reach more of your audience. This creates the differences in percentages. Facebook viewer retention metrics by post, Video Insights, which shows data on viewer retention. The new metrics will be more involved to show the time a viewer interacts with a video. More engagement, higher reach. To understand how your Facebook Live videos are performing, you’ll need to analyze some key metrics. What is a good organic reach on Facebook? When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. It’s so awesome that Facebook provides such a comprehensive analytics tool for free! This figure should be equal or less than your total views. The Messages tab shows you the performance metrics of your conversations with people on Messenger. The Likes tab lets you go beyond just knowing the number of Likes your Page has. The remaining tabs might not be as relevant to most people as those above or they might not even appear for you. Click on these to deep-dive into the performance of either the post or of the video itself. messaged) in the past 28 days. See your reach breakdown: If you prefer numbers over visualization, you can click or drag to select a date range on the Total Reach graph to see your total, organic, and paid reach in a table format. Our action button says “Sign Up” and directs people who click on it to our homepage. Facebook will show you the active posts during that period, in decreasing impression order. Then, you could experiment with posting more link posts. How do you track you Facebook video completion rate? It’s a very smooth way for you to combine useful and interesting content with a video showcasing your products or services!. These numbers are similar to the numbers of pages using Facebook advertising to boost their content reach ( 43.36% in in the prior analysis period ), and show that advertising is popular even for video content. Discover what’s working (at Pages to Watch): If you click on any of the Pages, you will get a pop-up with the top posts of that Page — ranked from the most engaging to the least engaging. The general availability of a video will allow to our people to go through it, we mean, to those ones, whose views you bought, as well as provide access to it to all other users of the Facebook and just to Internet users. If any of your videos are turning viewers away, consider a course-correction. This is again a Google Chrome extension. This is the most crucial measure of how viewers are responding to your live streams. As Facebook Live has increased in popularity, many users have seen a decline in organic reach; this is largely because there is so much content being published, it’s harder for searchers to stumble across individual posts. (Mind-blowing!). The websites or blogs making these claims are deceiving users to get visitors or help spread spyware or other malware. Track viewer retention metrics for individual videos by going to the Post Details tab and selecting “Video.” These metrics include the number of video views, and the number of peak live viewers (the largest number of people watching simultaneously at any given point). Make sure you involve your audience directly, and keep your broadcast moving at a steady pace. What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. While it’s great to have positive net Likes, it’s helpful to monitor the Unlikes trend, too. It seems Google Chrome is leading in the browser’s race. If you need more help creating content that resonates with your followers and grows your organic reach, check out our best practices for Facebook Live, or download The Wowza Ultimate Guide to Facebook Live Streaming: a comprehensive resource that tells you everything you need to know about creating professional broadcasts on this platform. 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