That’s absolutely going to represent you better if you don’t yet have a professionally released album.

Get your tracks professionally critiqued (by another musician, DJ, music curator or radio professional) for feedback. How to Make Your Mixes Louder (the Right Way). If the computer reads “Track 1-10” with “Unknown” as the artist and album, the disc is going to be thrown out. It the whole reason you’ve mailed the music curator. It’s actually the main thing most experts say to focus on in most of your promotional efforts.

We’re not telling you to be spammy, but staying top-of-mind is important. iHeartRadio lets you access the world of music and radio in one simple platform.

As an independent music maker, there’s a heap of stuff to keep organized when it comes to marketing your artist project — social media, networking, press outreach and playing live gigs are all important parts of promoting your music. Occasional course announcements and special offers Images help to bridge a digital gap and make any connection more personal.

What better way to do that than to include a few pieces of swag in your mailing. Any time you can get your band name in front of a cultural tastemaker, whether they play your music or not, it’s a great investment.If you get a station’s mailing address and decide to send a package ou… Good luck! You work hard for your music income. So, it’s been a week, your release date is looming and you haven’t heard back.

Unless the curator, music host, or station manager has specifically instructed you to include a long write up, save the paper and your time.

Relationship building and networking are his strengths, which he works with artists in coaching, training, and speaking to improve. The key is to make your email or press pack stand out and grab their attention.

Here's what you need to know about getting stations to play your tracks…. If you do have play on other stations, mention that in your note or in your bio.
Now, let’s dive into one big aspect of reaching music and culture influencers to get your music out to their audiences, so that those music fans can become your fans.

Any time you can get your band name in front of a cultural tastemaker, whether they play your music or not, it’s a great investment. Not only is this incredibly unprofessional, it makes you look like someone who doesn’t take your music very seriously. If you’re sending a CD, I recommend that you attempt to make a connection with the station or program host before you put a package together, and pony up the $3-$7 to mail something physical out. But you’d be surprised how many albums have been sent in to The Appetizer Radio Show that don’t have these elemental features. Getting your tracks played on the radio can make a big impact on your career, so it’s important to approach radio stations in the right way, to give yourself the best chance of making it onto the airwaves. Make sure you’re targeting stations that are suitable for your music and the stage you are at in your music career.

On the same note, sending a full five-page band biography, recounting the entire history of your band, is also unwise. If you’re approaching a smaller radio station, it’s likely they won’t have many staff on-board, so a generic contact (at) radiostation (dot) com should do the trick. Just get out there, play live as often as possible, connect with your fans and the music biz, release music on iTunes, Spotify and other stores, and most importantly, make great music! Works with any device. The first step to take is identifying your target audience and the indie stations they are consuming new music.

Have you found the contact details of the decision-makers at the stations you’re targeting, but there’s no clear information on how you can submit tracks? He's also the host of The DIY Artist Route Podcast, a bi-monthly exploration in the successful journeys of creative individuals from musicians to authors to educators. When it comes to approaching radio stations, you need to know who to contact. When sending a CD, make sure that the metadata for the track names, artist name, and album are on the disc. D Grant Smith is the syndicated host of The Appetizer Radio Show, heard across the US on indie and public radio stations. Radio airplay is incredibly competitive, and there are hundreds, if not thousands, of other artists out there in the same position as you. I can tell you flat out that there are a few specific things that will make all the difference in terms of how a radio host or station manager views your band’s level of professionalism based on what you send them. Reference that conversation you had. VAT Number: GB107076729. Don’t expect to get your track played on a huge national station right away.

I’ve got stickers from artists that have sent in music, and I find that every now and then, just looking at the sticker reminds me to play their music again!

Ask them to analyze things like songwriting, arrangement, composition, production and mastering. If you get a station’s mailing address and decide to send a package out without making a connection first (connection = some kind of dialogue or correspondence via email, social media, or phone), you run the risk of getting tossed into the bin with every other band on the planet trying to contact them.
Let us know in the comments below and share this info with your friends. Some people prefer to send or receive physical copies of their music to radio stations, but this is becoming less and less prevalent. Radio pluggers act as a mediator between you and the radio stations and usually have a long list of contacts they acquired over many years in the industry. Radio Promotion Guide: How To Contact Radio Stations. Create a more musical internet with us, one email at a time. Here are our tips for contacting radio stations and getting your music heard. If you’re targeting larger radio stations, you should find the contact details of whoever decides which tracks get played. Play your favorite AM & FM station's live broadcast instantly on RADIO.COM. Hit them up on email with a casual follow up, update them on any progress from your artist project (signings, live shows, press coverage etc) and let them know you’ll be in touch with new music again soon. If you don’t have stickers or buttons or posters, that’s okay. Company No: 03976764.

Lastly, a photo of you or your band helps to put a face to your band for the person you’re contacting.

It’s important to be realistic, persistent and most of all, make music that will grab the attention of influencers and radio stations. Don’t sweat it, radio curators receive hundreds of submissions every week.

Below are some handy tips for writing a press release, if you’re new to the process, courtesy of our free course on DIY tour booking, Touring on a Shoestring. Get music news and tips delivered to your inbox once a week. Have you had your music played on the radio?

Do not burn a CD-R and write your band name in Sharpie, put it in a sleeve, and mail that to a curator.

But it's ok to start small. We’ve talked a lot about playlisting as a great way to reach new fans, but getting your tracks featured on indie radio is also a strong way to build your listener community and artist brand. If you’re not doing a show in the area, it’s still okay to send a promo package, but just remember that the whole point of sending a CD to a music curator or radio program is to deepen the relationship you started with them. That means that when the host or station manager loads your disc into their computer it registers as a normal CD. A different sort of music school for today's musicians. Introduce your artist project in a short paragraph, include links to any recent press coverage or live shows, attach your press kit and submit your music via private Dropbox link. Write a personal note to that person and include it with the rest of your materials. You’re better off sending a download code or Dropbox link to some tracks, along with a PDF of press info. No station professional has the time to manually enter the info for your music into their system. There’s no guaranteed formula for success when it comes to generating a buzz around your band. Relationship building matters, every step of the way.

What Are Your Favorite Songs With Iconic Synth Sounds? Start by searching for potential stations that are specialised in your music genre. Weekly digest of new Flypaper articles. Think about it.

Sending an electronic press kit, press release or one-sheet including links to 1-3 of your best tracks is the most common way to approach radio stations, as well as press publications and blogs. Make sure your tracks are clearly named and don’t send mp3 files. Because so few artists take the time to make a personal connection, it’s the perfect way to stand out from the crowd. His work as The Audience Growth Farmer is also the subject of his blog and debut book The DIY Musician's Radio Handbook. Different curators like different ways of pitching, but it’s always safe to send a short, sharp and concise email with a good dose of personality. This could be a specific DJ, or the station’s producer, program director or music director. That relationship is what leads to further connections with the audience you’re seeking to grow towards. While getting your track featured on commercial radio is a huge win, being featured on the smaller, more niche stations is a more strategic way of building your fanbase, because you’re getting your music in front of the right people.

Getting your songs played on the radio isn’t easy. If the music host or station manager really enjoys your music, you stand to gain them as a fan as well. Join 22k other artists following us on Facebook, Trusted by over 100,000 artists & labels across the world. You can get started submitting music to BBC Introducing via the Introducing Uploader. If you wish to contact a programme or presenter directly, request a song, or send a general enquiry about a station please select the station from the list below: They’re just nice touches.

Get your tracks professionally critiqued (by another musician, DJ, music curator or radio professional) for feedback.

In past articles, I’ve talked about indie radio as a great way to reach new fans, cultivate solid relationships with the people who make great radio, where to find these curators, and how to reach them. But the little extra touches go a long way. If you make great music, but you’re struggling to get the radio airplay you deserve, it could be time to hire a radio plugger.

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