Sources: Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Read more: Watch: Ninja Points Out His Issues With People Hating Fortnite On Mixer. on June 29, 2020 at 10:13PM PDT. The real impact of his move comes if people are pulled out of Twitch’s ecosystem and dropped down into Mixers, and stay there.

Even for these big name streamers, Mixer never attracted the same audience they saw on Twitch. If you add to that the fact that Twitch, by virtue of its age and size, has dominated and changed the live-streaming market (both consumers and streamers) to fit its image, it’s easy to see why moving to Mixer was a tricky proposition at best. I appreciate the Mixer community and everything I’ve been able to do on the platform. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Since Microsoft made the official announcement for Mixer’s dissolution, Ninja and Shroud have issued their statements on Twitter. It tried to buy an audience, which is not how social sites operate. What will happen to high-profile streamers who signed exclusivity deals with Mixer? “I appreciate the Mixer community and everything I’ve been able to do on the platform. The difference between Twitch and Mixer isn’t like the difference between HBO and Netflix, though they may on their face seem similar. Whether or not they want to join Facebook Gaming is a decision only they will make. The tech giant has entered into a partnership with Facebook, meaning all existing Mixer partners and streamers can transition to Facebook Gaming. Twitch is where the audience is. Microsoft's financial loss is the gain of Ninja and Shroud. On one hand, it's easy to disparage the two streamers for making such an obscene amount of money from Microsoft's poor business decisions, but then again, … With Phil Spencer leading the charge on the gaming front, Microsoft is once again acting like a leviathan with a lot of muscles to flex.

According to an announcement by Blevins today, he’ll soon start broadcasting exclusively on Mixer, Microsoft’s live streaming service. It’s not plug ‘n’ play; there’s a reason the vast majority of Ninja’s fans didn’t follow him to Mixer. This is all great news for people who watch streams. But this is also not the magic bullet that is going to put Mixer onto Twitch’s level. Tyler “Ninja” Blevins, one of the best-known streamers in the world, is leaving Twitch and moving to Mixer. Hayley Williams I love you guys and am figuring out my next steps,” Shroud penned. But what happened, exactly? Exactly how many fans follows him to Mixer remains to be seen. Ninja addressing what happened to his former channel on Twitch. I also think the rise of the live-streaming sites is evidence of a larger pivot in media, the one that finds creators beholden to their audiences. Ninja currently has just over 3,200,000 followers on Mixer, while his still-inactive Twitch profile has nearly 15 million. Later in October, Mixer acquired Michael “Shroud” Grzesiek in another multi-million dollar deal. But Mixer was not attracting viewers. Want us to remember this setting for all your devices? In this article we run through some of the Microsoft will release Ninja and Shroud from their contracts, and it’s up to them where they want to move. Ninja made ~$30M from Mixer, and Shroud made ~$10M. Normally, you cannot buy that kind of PR, but Microsoft just did. It’s almost like, for just a while, they forgot that they were Microsoft, and now are looking to remind everyone exactly how many plates they can keep spinning at once. As the esports organization Major League Gaming attempted to shift into media and content, it started signing deals to bring Twitch streamers exclusively to MLG.tv. Mixer is also said to have a more friendly community than Twitch. “It’s the same me, just a different platform.”, The next chapter,https://t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bG. To put it in television terms, every streamer is a channel. That’s not to disparage the streamers on Mixer or the fans who followed them there. Ninja, and his main game Fortnite, are still a big deal. Even his first stream on Mixer won’t be a regular-stream. How it plays out is where the real story lies, however. That URL now redirects to MLG.com and Activision’s esports news and content. Update: Added comment from Twitch, as well as Mixer statistics. The former Halo pro and Microsoft appear to be betting the house on Halo Infinite. Watch time and broadcast length are also on the rise, though Mixer notes that the average views per channel is 10. His audience is so large that he could push a game into the top 10 most viewed on Amazon’s broadcasting platform almost on his own. Microsoft's game streaming platform Mixer would be shuttered, $20-30 million to bring Ninja to its platform. Instagram celebrities now are different from A-list celebrities of the ’90s and early aughts because the people who have built large communities on the platform are now accountable to their followings in a way that Brad Pitt and Angelina Jolie were never accountable to the people who consumed their movies. Even the director of Xbox admitted that Mixer started “pretty far behind,” which is to say too far behind to ever catch up to its ostensible peers. Although Ninja and Shroud brought over some of their fanatics to Mixer, their viewership and follower counts were insignificant and feeble compared to their numbers on Twitch. That makes Ninja extremely valuable to brands and marketers, and in turn, that makes Ninja valuable to his host platform. Both high-profile streamers have come out with their statements. I tried playing by the rules, filing my complaints with my superiors and Microsoft HR. How much we can’t say, Ninja has been a game-changer in a lot of ways, so it’s interesting to see if this is another area where common sense rules just don’t apply. There are other benefits. “As I look at the next step in my career, achieving bigger goals in the gaming industry with Mixer will allow me to have the perfect balance of opportunities and success,” Ninja said. In an interview with The Verge, head of gaming at Microsoft, Phil Spencer said, “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there.”. “I know this will come as a shock to many of you,” Blevins said. “I’m excited to continue doing what I’ve been doing — playing games and sharing my experiences with the world — and so much more.”. By clicking 'enter', you agree to GameSpot's The next installment in the story of Master Chief is reported to have cost a remarkable amount of money. Having Ninja, and all the people who wish to emulate him, behind the game is a solid move. Ultimate Gets Min Min, & Crash Bandicoot 4 Is Real | Save State, Got a news tip or want to contact us directly? Mixer needs stars of its own because Ninja cannot stream all day, every day. Tyler “Ninja” Blevins, a livestreamer whose fame rose with the explosion of Epic Games’ battle royale phenomenon Fortnite, announced today that he is leaving his Twitch channel to broadcast full-time and exclusively on Microsoft’s similar platform Mixer. He is also consistently one of the biggest streamers on the platform, which means this is a big blow for Twitch. Last year, in August, Tyler “Ninja” Blevins made the switch from Twitch to Mixer after signing a contract reportedly worth tens of millions of dollars. In retrospect, the final nail in Mixer’s coffin was bringing Tyler “Ninja” Blevins onto the service by offering him tens of millions of dollars; that was the exact moment that Microsoft decided that organically growing streamers was too hard or too expensive. I still think there’s a lot of opportunity in the live-streaming market for real competition to Twitch, and I’ll be looking carefully at what moves YouTube and Facebook make.

Ninja, one of the best known streamers in the world, has moved from Twitch to Mixer with an exclusive deal. It’s not that Mixer was technologically flawed, or one of those businesses that’s a bad idea on its face (see: Juicero).

Although Ninja and Shroud bagged contracts of their lifetime, their viewership and follower counts took a hit on Mixer. — Ninja (@Ninja) July 8, 2020 And speaking of Fortnite , there are some indications Ninja, former golden boy of both Twitch and Mixer, is … [Image source: DramaAlert/YouTube] New Mixer streamer Ninja just found out some stuff on his former Twitch channel and he’s disgusted about it. Since Microsoft made the official announcement for Mixer’s dissolution, Ninja and Shroud … I have some decisions to make and will be thinking about you all as I make them. But if you’re looking for an explanation for why this is happening, Ninja did provide a statement. He will continue to broadcast from the Red Bull Outpost through August 4. Places where people gather, for whatever reason, to find each other.

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